These Terms and Conditions govern access to and use of the Zellen platform (trade name), based in Buenos Aires, Argentina. By creating an account or using the service, you accept these terms in full.
1. Description of the service
Zellen is an AI sales agent service that handles WhatsApp on behalf of your business: it answers questions, builds orders from your catalogue, quotes, charges and invoices. It is contracted through monthly plans and integrates third-party platforms — your store (Tiendanube), payments (Mercado Pago and bank transfers), invoicing (ARCA/AFIP) and shipping (Correo Argentino) — each subject to its own terms. The services, features, integrations and plans available today may change, expand, be limited or be discontinued over time, without this creating liability for Zellen.
2. Account and registration
To use Zellen you create an account with your business details, including your CUIT/CUIL tax ID, which must be valid and correspond to you or to the legal entity you represent. You are responsible for the accuracy and updating of that data and for the confidentiality of your credentials. All activity carried out from your account is deemed to be performed by you. We guide you through the WhatsApp Business API sign-up during onboarding when you do not have one configured.
3. Age of majority
By creating an account you declare and warrant that you are over 18 years of age and have the legal capacity to contract. Zellen is not intended for minors.
4. Plans, pricing and trial period
Zellen is offered in different monthly plans according to the volume of conversations included, with additional charges per overage conversation and for add-ons where applicable. You may begin with a free trial period, with no card required. Current prices are published in the pricing section, are expressed in Argentine pesos and include applicable taxes unless stated otherwise. They may be modified at any time; new prices are published on the site and apply from the following billing cycle, without the need for significant advance notice and without altering charges already invoiced.
5. Billing and payment methods
Subscription and recurring billing of your plan are processed through Mercado Pago, by means of an automatic debit that you authorise when subscribing and that renews each cycle until you cancel. If you upgrade, the change applies immediately and is prorated on your next charge; if you downgrade, it applies from the next billing cycle. Zellen does not store your full card details and does not act as a financial institution: Mercado Pago processes payments under its own terms.
6. Cancellation and suspension
You may cancel your subscription at any time from your account, simply and without needing to contact us by any other means. On cancelling you keep access until the end of the period already paid; after that date the agent is deactivated. If a charge is not settled, the account may be suspended until payment is regularised; once reactivated, the service resumes normally. We may suspend or terminate accounts in the event of serious breaches of these terms.
7. Acceptable use
You undertake to use Zellen lawfully; not to compromise its security or interfere with its operation; not to resell it without authorisation; and not to use it to send unsolicited communications (spam) or content that infringes applicable regulations or WhatsApp/Meta policies. Misuse may result in immediate suspension of the service.
8. Nature of the AI agent
The Zellen agent generates responses automatically using artificial intelligence models. Although we work to make them accurate, AI can make mistakes or produce inaccurate information. You are responsible for correctly configuring your catalogue, prices and business rules, and for supervising the agent's performance. Quotes, prices, availability and any other information communicated to your customers are the responsibility of your business. No response, message, recommendation or information generated by the agent creates liability for Zellen: everything the agent replies is your sole responsibility. Zellen does not guarantee commercial results or the accuracy of each generated response.
9. Communications with your customers
You are responsible for having the legal basis and consent required to contact your customers over WhatsApp, and for complying with personal data protection regulations (Law 25.326), consumer protection regulations (Law 24.240) and WhatsApp/Meta policies. With respect to your customers' data, you act as controller and Zellen as processor, processing it solely to provide you the service.
10. Integrations and third-party services
The service integrates with and depends on third-party platforms (WhatsApp/Meta, Tiendanube, Mercado Pago, ARCA/AFIP, Correo Argentino, among others). We are not responsible for the interruptions, changes, fees or practices of those third parties, which are governed by their own terms and policies.
11. Intellectual property
The "Zellen" trademark, the logo, the texts, the design and the software of the service are owned by Zellen or its licensors and are protected by intellectual property regulations. You may not reproduce or use them without prior authorisation. The content you upload (catalogue, texts, images) remains yours; you grant us a limited licence to process it for the sole purpose of providing you the service.
12. Data and privacy
The processing of your business data and your customers' data is governed by our Privacy Policy, in accordance with Law 25.326 and the regulations of the Agency for Access to Public Information. Your conversations are not used to train third-party artificial intelligence models. This site uses first-party cookies to know which campaign brought you here; see the cookies section of the Privacy Policy for details.
13. Warranties and limitation of liability
The service is offered "as available", with no guarantee of uninterrupted operation. The user who accepts these terms is solely responsible for their use of the service, the configuration of their account and the content, prices and information they communicate to their customers. To the maximum extent permitted by law, Zellen shall not be liable for any damage — direct or indirect, incidental or loss of profits — arising from the use of or inability to use the service, from errors or responses of the AI agent, or from interruptions originating in third-party platforms. All liability towards your customers or towards third parties rests exclusively with you.
14. Indemnity
You undertake to hold Zellen harmless against third-party claims — including those of your customers — arising from your use of the service, from the content you upload or communicate, or from the breach of these terms or of applicable regulations.
15. Consent
By ticking the acceptance box during registration, you give your express and informed consent to these Terms and Conditions and to our Privacy Policy.
16. Changes to the terms
We may modify these terms. The current version is published on this page with its last updated date and, in the event of substantial changes, we will notify you. Continued use of the service after they take effect implies acceptance of the changes.
17. Governing law and jurisdiction
These terms are governed by the laws of the Argentine Republic. In the event of any dispute, the parties submit to the competent ordinary courts, without prejudice to the jurisdiction that consumer protection regulations grant the user.
18. Contact
For any question about these terms write to info@zellen.app.